Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez

The Influence Factor by The Influencer Marketing Factory

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.

They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

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Show Notes:

(01:15) - Introduction to Desiree (05:25) - Building a successful creator business (10:25) - Staying relevant in the creator economy (13:20) - Monetization opportunities for creators (16:40) - A forward-looking perspective on the creator economy

Check out some of our previous episodes:

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