#87: Gail Becker on Creating a New Category

THE IDEALISTS.

In this episode: THE IDEALISTS. speaks with Gail Becker, founder of CAULIPOWER, the first cauliflower crust pizza to make it into big box retailers. In five short years, CAULIPOWER experienced hyper-growth reaching more than $100M in revenue.

What we learned: While bootstrapping her company as a total food novice, Gail spent the first year testing cauliflower crusts until she found the right formula. Using her kids as taste testers, this 12 month testing period was well worth it— her first buyer was Whole Foods.

*the audio for this episode is not the greatest, but the storytelling and wisdom certainly is… happy listening!

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