The Data That Is Killing The Self Defense Industry

The High Percentage Podcast

While it may seem like the self defense industry will always exist, the truth is it's an industry on the ropes. Safer streets, more effective martial arts, and the rise of firearms are making the self defense industry work harder than ever to scare you into making purchases. Here's some data that makes them nervous.

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He's also the author of "The True Believers", a true story about a martial arts cult.

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