The Amazon Advantage: How to Win in Today’s Marketplace with an Amazon-First Strategy

The Harvest Growth Podcast

"Almost everyone buys on Amazon." This is a statement we all might agree with, but do we truly understand its implications? In this episode of the Harvest Growth Podcast, we welcome Neil Twa, a renowned Amazon FBA (Fulfillment by Amazon) program consultant, who breaks down what this really means for established retailers losing market share to Amazon sellers and for entrepreneurs aiming to build a thriving business empire.

Neil Twa, a former IBM management consultant, has been at the forefront of the Amazon e-commerce space since 2012. He has built over 500 successful Amazon businesses and helped hundreds of sellers become millionaires through his expertise. With a deep understanding of today's retail consumer psychology, Neil explains why customers prefer to purchase on Amazon after seeing a product ad elsewhere - even if it means buying from an Amazon seller who didn't run the ad. This shift in consumer behavior highlights the importance of adopting an Amazon-first strategy to test, validate, launch, and grow products while capturing a larger market share in today’s competitive landscape.

Concerned about “saturation” and the fierce competition among new sellers in 2024? Don’t worry - Neil shares his top secrets for optimizing your Amazon account, dominating organic listings, scaling to six figures, and positioning your e-commerce business for a successful exit. With his extensive experience, technical knowledge of Amazon's algorithm, and proven track record in launching and selling e-commerce businesses, Neil is the expert you need to hear from. Tune in now!

In this episode of the Harvest Growth Podcast, we cover:

● Proven strategies for launching products and capturing significant market demand on Amazon.

● Tips for quickly testing and validating your product ideas.

● Common mistakes to avoid that can damage your organic listings and revenue performance.

● How to reclaim market share lost to Amazon FBA sellers and leverage the algorithm to your advantage.

● Preparing your e-commerce business for a successful exit.

● And so much more!

Visit www.voltagedm.com to learn more about the strategies that Neil Twa and his team at Voltage have used to build over 500 Amazon businesses since 2012. Also, access a wealth of free resources and connect directly with Neil to get answers to your questions.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!