Navigating The Highs & Lows Of Entrepreneurship With PURO de lo alto Co-Founder Steven Prevatt & His Wife Andrea

The Goodwin Social

Being a business owner is hard enough, but when you add in the rules and regulations of the alcohol industry, it becomes even more complicated. Luckily, PURO de lo alto co-founder Steven Prevatt has his amazing wife Andrea and business partner P.A. Molumby by his side.

Steven and Andrea join me on this episode to pull back the curtain on what it’s like to run a tequila company and the support system that’s needed in order to scale the brand. We also get into the details of sourcing, producing, and jumping through the bureaucratic hoops of the canned cocktail industry.

IN THIS EPISODE, WE TALK ABOUT:

• What sparked the idea for PURO de lo alto

• The process of finding a distillery and co-packing facility in Mexico

• What makes PURO de lo alto stand out in the canned cocktail space

• Balancing parenthood and entrepreneurship

• The challenges and highlights of securing startup capital

• Steven’s thoughts on celebrities and influencers with tequila brands

CONNECT WITH STEVEN

Shop PURO: purospirit.com

Follow PURO @purospirit

CONNECT WITH LEX

Follow the pod: @thegoodwinsocial