The Secret of Branding: Why Emotions Drive Decisions & Build Brands. Clinton Barnes

The Global Affair Podcast

In this episode of The Global Affair, we dive deep into The Secret of Branding with Clinton Barnes, founder of The Connected, an evidence-based branding agency. Clinton reveals how emotions are the driving force behind most decisions, helping brands create lasting, purpose-driven connections. With a unique background rooted in social justice, Clinton shares the psychology behind brand-building, emphasizing distinctiveness and authenticity as key to standing out in today's competitive market.
He also debunks myths about negative word of mouth and explains why positive experiences are the ultimate tool for building brand loyalty. Whether you're a business owner, marketer, or simply curious about branding, this episode will provide you with the insights you need to build an unforgettable brand that resonates emotionally with your community.
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➡︎ Website: https://brandguy.co/
➡︎ Instagram: https://www.instagram.com/clintonplus/
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📖 Resources
➡︎ https://www.theconnected.agency/

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