Do You Need A Black Friday Offer? NO!

The Fitness Entrepreneur Podcast

Everything you need to win strong, grow strong, and scale strong in 2025: https://fitness-entrepreneur.com/the-2025-reset-plan/

Black Friday often sparks the question: should you run an offer for your coaching services? My stance is a firm no, and here’s why. Black Friday attracts shoppers motivated purely by price, which means you risk drawing in clients who are chasing discounts rather than valuing the true worth of your expertise. These types of clients often come with higher churn rates, lower profits, and can create unnecessary stress in your business.

Instead of quick cash grabs, I believe in attracting clients who are driven by real pain points and are ready to invest in meaningful solutions. It’s about building a business around quality relationships that align with your long-term vision, rather than sacrificing your time and energy for short-term wins. If you’re serious about creating a sustainable coaching business, this perspective will serve you far better than any discount strategy ever could. Let’s focus on building a client base that values your expertise and elevates your growth.