604. The Tonality Triangle: How to Close More Sales Without Being Pushy

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls and give you an example using all 3 in a mock script.

Time Stamps:

(0:35) No Better Time To Be In The MAHA Era

(1:07) Using Tonality To Close More Sales

(1:47) Sarah Potential Client Example

(3:12) The Passive Tonality

(4:27) The Professional Tonality

(5:12) The Authoritarian Tonality

(6:29) Entire Tonality Example

(8:05) Our Pitch Episode

(8:15) Tonality Based on Objection

(9:11) Price Objection

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