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S1 Ep10: Marketing & Greenwashing
Manage episode 363332263 series 3455380
المحتوى المقدم من The EcoCentrics. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The EcoCentrics أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
PK and Tom discuss how some brands may not always be as climate friendly as they make out. They explain what greenwashing is and share tricks and tips on how to spot the offenders.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.
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