Educate the Brand & Advocate for the Freelancer with Kelly Garthwaite

The E-commerce Content Creation Podcast

Takeaways

• Miscommunication and lack of understanding about photography processes are common challenges within brands.
• The shift towards agencies and commercial studios can provide more support and creative freedom for photographers.
• Technology has made photography more accessible, but expertise and specialization are still important.
• Advocacy and connections play a crucial role in the success of photographers.
• Integrating high-quality brand imagery is crucial for effective marketing.
• Finding inspiration and staying connected to creativity is essential for photographers and creatives.