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المحتوى المقدم من Dion Guagliardo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dion Guagliardo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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#91 Matt Jones - Co-Founder of Four Pillars

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Manage episode 454732086 series 3498379
المحتوى المقدم من Dion Guagliardo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dion Guagliardo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, I interview Matt Jones, co-founder of Four Pillars - one of Australia’s most popular gin companies. Since founding in 2013, Matt and his co-founders have seen Four Pillars be named the worlds best gin producer three times, expand overseas and be acquired by drinks giant Lion for a reported $100 million.

Throughout the episode, Matt emphasises the importance of brand, storytelling and how a strong narrative empowers customers to fall in love with a company’s product. Matt goes against the usual lean startup trend and why it could be a mistake to launch an early lower quality product especially when you’re positioning your company as a premium brand.

If you enjoy this episode, feel free to share with family and friends and leave a 5 star review.
Matt has just released a new book going deeper into his insights from Four Pillars titled Lessons from Gin. Get 10% off by using the code LESSONSFROMGIN here!

Share the episode: https://thedionguagliardopodcast.buzzsprout.com/share
More on us!

Dion's Newsletter: http://eepurl.com/hHg1ff

Our social media: https://linktr.ee/FortressFinancial

Fortress Family Office: https://www.fortressfamilyoffice.com/

Contact us: admin@fortressfamilyoffice.com

  continue reading

فصول

1. Highlight Clip (00:00:00)

2. Introduction (00:00:56)

3. The Rolls Royce of Gin Making Machines and How Matt Brought the First to Australia (00:05:29)

4. Four Pillars Counter-Intuitive Approach of Perfecting the Product before Launch and without Customer Feedback (00:11:37)

5. How to Find the Balance of MVP Approach vs Quality First Approach (00:16:23)

6. Times The Co-Founders of Four Pillars Fought over a Final Decision (00:24:15)

7. What was More Impactful the Product or the Brand (00:27:26)

8. How Much Was Starting the Opportunity vs Passion and What the Founding Team Wanted to Do (00:37:13)

9. Four Pillars History of Investment (00:44:05)

10. How Difficult Was the Transition from Running to Selling the Business (00:56:08)

11. Matt Jones' New Book: Lessons from Gin (01:01:22)

12. Outtro (01:02:49)

94 حلقات

Artwork
iconمشاركة
 
Manage episode 454732086 series 3498379
المحتوى المقدم من Dion Guagliardo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dion Guagliardo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, I interview Matt Jones, co-founder of Four Pillars - one of Australia’s most popular gin companies. Since founding in 2013, Matt and his co-founders have seen Four Pillars be named the worlds best gin producer three times, expand overseas and be acquired by drinks giant Lion for a reported $100 million.

Throughout the episode, Matt emphasises the importance of brand, storytelling and how a strong narrative empowers customers to fall in love with a company’s product. Matt goes against the usual lean startup trend and why it could be a mistake to launch an early lower quality product especially when you’re positioning your company as a premium brand.

If you enjoy this episode, feel free to share with family and friends and leave a 5 star review.
Matt has just released a new book going deeper into his insights from Four Pillars titled Lessons from Gin. Get 10% off by using the code LESSONSFROMGIN here!

Share the episode: https://thedionguagliardopodcast.buzzsprout.com/share
More on us!

Dion's Newsletter: http://eepurl.com/hHg1ff

Our social media: https://linktr.ee/FortressFinancial

Fortress Family Office: https://www.fortressfamilyoffice.com/

Contact us: admin@fortressfamilyoffice.com

  continue reading

فصول

1. Highlight Clip (00:00:00)

2. Introduction (00:00:56)

3. The Rolls Royce of Gin Making Machines and How Matt Brought the First to Australia (00:05:29)

4. Four Pillars Counter-Intuitive Approach of Perfecting the Product before Launch and without Customer Feedback (00:11:37)

5. How to Find the Balance of MVP Approach vs Quality First Approach (00:16:23)

6. Times The Co-Founders of Four Pillars Fought over a Final Decision (00:24:15)

7. What was More Impactful the Product or the Brand (00:27:26)

8. How Much Was Starting the Opportunity vs Passion and What the Founding Team Wanted to Do (00:37:13)

9. Four Pillars History of Investment (00:44:05)

10. How Difficult Was the Transition from Running to Selling the Business (00:56:08)

11. Matt Jones' New Book: Lessons from Gin (01:01:22)

12. Outtro (01:02:49)

94 حلقات

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