The long-game called Content with Tara Kapur

The Digital Diary of Nikita Abhanave

In this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game.

This includes talking about editorial content, web series, educational content, learning, brand leadership and more.. Tara enlightens us about how brands need to align with consumers and their content. The conversation focuses on how much work is done and how much more can we do for the Indian markets, in the content marketing space.

About the Guest:

Tara Kapur is an award-winning marketer with extensive experience in the media and entertainment industry. She has worked for several high-profile companies, including Netflix, Vice Media, and more.. Tara began her career in journalism, working for leading media organizations in India. After several years in the industry, she transitioned to marketing, bringing her storytelling skills and expertise to the field.

Tara has also worked for Netflix, where she used to oversee marketing for the streaming platform's series in India. Her work on popular shows like Money Heist, Stranger Things, Delhi Crime, and others, has helped Netflix establish itself as a major player in the Indian market.

Currently, Tara is working as the Head of Marketing for Duolingo English Test in India, where she leads the company's marketing efforts.

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Show Producer- Varsha Sharma

Sound Engineer - Chaitanya Chaudhari