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#113 Enhancing Customer Satisfaction: Microsoft's UX Strategies
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This week on The Delighted Customers Podcast, I’m thrilled to welcome Jeff Dickshinski, a Senior Product Designer and Design Lead at Microsoft. With a career spanning digital product development, creative management, and UX design for public-sector and Fortune 100 companies, Jeff brings a wealth of knowledge to the table.
At Microsoft, he leads the creation of mission-critical products for U.S. government and enterprise customers, leveraging human-centered design and UX research.
In this episode, we examine the shift from engineering-focused solutions to user experience-driven design. Here are four key takeaways:
👉 Embracing User Experience Design: Learn how to foster a cultural shift from engineering-centric to customer-centric solutions, including strategies for educating teams and securing leadership buy-in.
👉 Microsoft’s UX Journey: Gain insights into Microsoft’s UX maturity levels, diverse design groups, and the integration of UX into product development.
👉 Tools and Methodologies: Discover the “jobs to be done” framework and traditional personas, emphasizing the importance of understanding customer goals and emotions.
👉 Building a User-Centric Culture: Explore the value of cross-functional collaboration in creating a culture that drives better product outcomes.
Whether you’re a designer, developer, team leader, or CX professional, this episode is packed with actionable strategies to elevate your UX game.
Meet Jeff
Jeff Dickshinski is an award-winning product design professional with extensive experience in
digital product development, creative management, and visual design, for public-sector and
Fortune 100 companies. Currently, Jeff is a Senior Product Designer and Design Lead at Microsoft,
where he creates mission-critical products for U.S. government customers and internal enterprise-
level products, leveraging human-centered design, UX research, and ideation for innovative, end-
to-end experiences.
Prior to joining Microsoft, Jeff led the UX design consulting practice at LMI. He has also worked at
Marriott International and IBM. He holds a BA in psychology, from the University of Maryland at
College Park.
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