Instagram Strategies to Engage Your Ideal Student with Kimberly Espinel

The Culinary Boss Podcast

By now, you’ve heard that Instagram is THE social platform to grow your online culinary business. But what exactly does that mean? How can you leverage Instagram in a way that’s authentic to you and your brand while still promoting your offer?

One way to do this is through an online challenge!

Imagine being the creator of a challenge that’s SO popular its hashtag has been used over 200,000 times on Instagram!

These kinds of results have become the norm for those who have learned how to use Instagram strategically. If you’re able to master marketing on Instagram, it can be a game changer for your business. So, how exactly can you do this?

Here to share with us how she did it is Kimberly Espinel of The Little Plantation. She’s an award-winning food photographer, mentor, educator, and the author of the Amazon best-selling book Creative Food Photography. Kimberly is also behind the #eatcaptureshare hashtag that has been used over 200,000 times on Instagram.

In this episode, Kimberly is walking us through how she strategically uses Instagram to engage with her ideal students and how she runs successful challenges that people still sign up for year after year. She’s known for her ability to capture the story of food through photography and the attention of her audience through authentic connection.

Are you ready to increase your engagement on Instagram and build a loyal, dedicated audience? If so, grab a pen, paper, and press play now!

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HELPFUL LINKS:

• Connect with Kimberly Espinel on Instagram
• Sign up for Kimberly’s FREE Instagram Photography Challenge
• Learn more about The Little Plantation
• Check out Kimberly’s book: Creative Food Photography
• Sign up for my FREE Planning Potluck workshop
• Read the Episode Transcript

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!