The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift

The Content Cocktail Hour

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of being

provocative, creative, and weird.

1:18 Introduction

3:00 Justin’s career

7:10 Building brand at Sigstr

9:20 Driving pipeline

11:45 Justifying brand marketing efforts

13:00 Pivoting at Drift

15:24 Brand VS revenue marketing

16:50 Message to CEOs

20:12 Be provocative, get weird

23:52 In closing

Follow Justin: | LinkedIn | Twitter | Drift

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