The Criticality of Content in the Digital Economy and Why Marketing Leaders Should Be Investing in More Content in 2023 with Warren Daniels of Bynder

The Content Cocktail Hour

Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally.

1:54 Conversation with Warren

3:50 Career path

7:30 Investing in content

11:00 Playing the long game

13:40 Content operations

17:36 Relevancy and consistency

20:00 AI

23:10 Current challenges, ROI

25:48 Advice to marketer

27:53 Outro

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