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المحتوى المقدم من Sophie Biggerstaff. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sophie Biggerstaff أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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S112. How to target your ideal customer to make sales in your e-commerce business with Tracey, founder of Children of the deep

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Manage episode 345321507 series 3380632
المحتوى المقدم من Sophie Biggerstaff. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sophie Biggerstaff أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All the best businesses are formed from a problem or a personal frustration & in this episode I am talking to Tracey, the founder of Children of the deep - a swimwear brand targeting young and free spirited girls.

She launched her business out of a frustration for not being able to find quality, practical, trendy and sustainable swimwear for her teenage daughter when they were going on holiday.

Tracey went in to her business with the impression starting a product business was going to be really easy, but in this episode we talk about how she soon realized actually that was not the case and ended up having to sample 6 times to get her product right!

One problem Tracey has been struggling with is how to target her ideal customer when she as a founder does not feel like her customer resonates with her as the face of the brand.

We discuss options for what she can do to get her marketing material resonating more with her teen audience & how she can manage the overwhelm as a one man band founder.

You can check Children of the deep out here:

https://www.childrenofthedeep.com/

https://www.instagram.com/childrenofthedeep/

If you've enjoyed this episode please make sure to hit that subscribe button :)
Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

  continue reading

48 حلقات

Artwork
iconمشاركة
 
Manage episode 345321507 series 3380632
المحتوى المقدم من Sophie Biggerstaff. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sophie Biggerstaff أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All the best businesses are formed from a problem or a personal frustration & in this episode I am talking to Tracey, the founder of Children of the deep - a swimwear brand targeting young and free spirited girls.

She launched her business out of a frustration for not being able to find quality, practical, trendy and sustainable swimwear for her teenage daughter when they were going on holiday.

Tracey went in to her business with the impression starting a product business was going to be really easy, but in this episode we talk about how she soon realized actually that was not the case and ended up having to sample 6 times to get her product right!

One problem Tracey has been struggling with is how to target her ideal customer when she as a founder does not feel like her customer resonates with her as the face of the brand.

We discuss options for what she can do to get her marketing material resonating more with her teen audience & how she can manage the overwhelm as a one man band founder.

You can check Children of the deep out here:

https://www.childrenofthedeep.com/

https://www.instagram.com/childrenofthedeep/

If you've enjoyed this episode please make sure to hit that subscribe button :)
Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

  continue reading

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