089. Marketing Your Choir Program by Conquering Objections!

The Choir Director Corner Podcast

In order to market your choir program to prospective singers, you need to get the heart of what motivates singers to join your program, as well as the obstacles that prevent them from joining your program.
When you talk to prospective singers about why they haven't yet joined your program, you'll hear a lot of different reasons--we call these objections. Once you have a better understanding of what those objections might be, you can then go about addressing them, and helping prospective singers overcome them.
One great way that you can address some of the objections that prospective singers might have is by constructing an "Objection-Conquering Article"! You can then use this Objection-Conquering Article to market your program to prospective singers in lots of different ways. In this article you'll discuss all of the best aspects of your choir program, while at the same time addressing some of the challenges and obstacles that your prospective singers are facing. I'm sharing all of it in Episode 89 of the podcast--the process I went through to construct my article, a quick and simple article outline, some of the benefits and challenges that I discussed in my article, and more!
Want it all done for you? I'm sharing the template for my Objection-Conquering Article, as well as the template for my Choir Program Marketing Brochure, inside of the Choir Director Corner Community Membership! Inside the membership there are Online Courses, a Resource Library with over 50 PDF's and Google Docs, and "Monthly Missions" Trainings where we focus on a specific topic, and you can ask questions and get feedback on how to tackle your biggest teaching challenges. And, as a member, you'll get access to our brand new CDC Searchie Hub, the AI tool created specifically for choir directors!
And now, when you sign up for the annual option, you'll get two months free: 12 months access for the price of 10!
Leading a choir doesn't have to be a DIY endeavor--it's better when it's done together! Come join an awesome online community of choir directors just like you over at:
choirdirectorcorner.com/membership