Emma Guns: The Changing Face of Beauty, 90’s Nostalgia & The Rise of Menowashing

The Capsule in Conversation

This week Natalie is joined by acclaimed beauty editor and podcast host Emma Guns to talk the rise of menowashing, building back better after hitting rock bottom and the highs and lows of 90’s nostalgia. As the host of the hugely successful Emma Guns Show and OK! Magazine’s former beauty editor of 10 years, Emma takes us on a trip down memory lane as we discuss 90’s beauty and the popularity of iconic products such as Rimmel’s Heather Shimmer and Mac’s Spice lip liner. We talk how diet and pop culture shaped our beauty ideals in the 2000’s and how the dark side of the decades recent resurgence is prompting conversations around disordered eating and the use of medications such as ozempic amongst those looking for quick fix weight loss solutions. Elsewhere Natalie and Emma discuss the rise in the commercialisation of menopause, with Emma bringing her expertise to the table and noting that many of the so called menopause products available online and in store today are actually products with unchanged formulations but clever brand marketing that preys on the desperation of women looking to ease symptoms. On a more personal note Emma speaks openly about her struggles with anxiety and depression and how in her late 30’s she hit rock bottom. She notes how this was a time of reflection and taking accountability and that in doing so it has enabled her to build back better and have a deeper understanding of herself and the things she needs to prioritise to protect her mental health and wellbeing. Join us for a dynamic and candid conversation that takes us behind the scenes of the beauty industry with one of the UK’s most trusted voices in women’s health & beauty. For more information on Emma you can follow her on Instagram at www.instagram.com/emmaguns or stream the acclaimed podcast The Emma Guns Show on all podcast platforms.