How to Improve Therapist Retention

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

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In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive culture, foster loyalty, and lead in a way that aligns with your values. If you’re ready to stop the turnover cycle and create a team that thrives long-term, this episode is for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:12] Patrick explains why investing in people actually increases your profitability
[06:02] Why transitioning from 1099s to W2s helped create stronger retention and culture
[09:44] Patrick shares how his therapists earn an average of $80K annually with benefits
[13:07] Non-monetary strategies for building a strong culture on a limited budget
[15:01] How Patrick uses virtual game nights and connection groups to build belonging
[19:15] Patrick’s $100K mistake and how transparency helped him grow a loyal team

Links From The Episode:

More about Patrick:
Patrick Casale is an AuDHD‑licensed Mental Health & Addiction Therapist who launched his first private practice after graduating in 2015 and later built a thriving group practice of over 20 clinicians. He is the founder of All Things Private Practice, the host of two podcasts, an international retreat planner, keynote speaker, and business strategist. Since 2008, he’s supported thousands of mental health professionals in growing their businesses, with a mission rooted in empowering neurodivergent clinicians and addressing imposter syndrome through his motto “Doubt Yourself, Do It Anyway”.

Want to Connect with Patrick?
All Things Private Practice Website: https://allthingspractice.com
All Things Private Practice Podcast: https://www.allthingspractice.com/all-things-private-practice-podcast

Instagram: https://www.instagram.com/patrick.casale/#

YouTube: https://www.youtube.com/channel/UCr_LFaJ_SGwM9LjUFaiL_FA

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