058: The Simple System to Collect Stories That Sell

The Business of Good

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell?

You’re not alone.

Stories are the heart of marketing and sales, but without a system, they’re easy to forget.

In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to keep them safe so they don’t get lost, and how to use them to connect deeply with your audience and sell with integrity.

By the end, you’ll have a simple, repeatable way to build your own story bank — a tool that takes the stress out of content creation and helps your marketing feel natural, human, and effective.

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