Scott Hansen on LeadSigma: AI and the Future of Orthodontic Growth

The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart automation is unlocking a new era of growth and efficiency.

What You’ll Learn in This Episode:

• How Scott tripled his mom’s orthodontic practice and sold to Smile Doctors
• The origin story of OrthoChats and how it became Professional Chats
• Why most CRMs don’t work for dental and ortho teams—and how LeadSigma is different
• The key metrics that indicate your practice is leaking new patient leads
• How AI voice agents can answer phones, schedule appointments, and never miss a lead
• Why fast follow-up (within seconds, not minutes) boosts conversion rates by over 30%
• What the best practices are doing to build a Per Se-level patient experience
• Why focusing on “boring but essential” systems is the path to real, scalable growth

Resources & Mentions:

• LeadSigma.com
• Unreasonable Hospitality by Will Guidara
• Level the Curve by Oliver Gelles and Dr. Jamie Reynolds
• Ruby Receptionist
• Per Se
• Shoutouts to Jay Geier, Dan Kennedy, John Carlton, and OrthoFi

Connect with Scott Hansen:
LeadSigma.com — Learn more and schedule a demo
LinkedIn: Scott Hansen

Connect with Dustin Burleson:
BurlesonSeminars.com
Instagram: @dustinburlesonseminars

Subscribe & Review:
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