520. Designing for Behavior Change

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions.

Amy shares her extensive experience in healthcare and wellness, highlighting how applying behavioral science can lead to meaningful behavior change. She emphasizes the significance of thorough research and empathy in the design process, illustrating how small shifts in understanding can lead to innovative solutions that effectively address real-world challenges.

In this episode:

• Discover the critical role of behavioral design in creating effective solutions.
• Learn how to conduct thorough research to understand the true needs of your audience.
• Explore practical frameworks for designing interventions that promote behavior change.
• Understand the importance of empathy and respect for the end users in the design process.
• Gain insights into real-world examples of successful behavior change projects.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/520.

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