519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki, a digital product designer with a rich background in behavioral science, shares her unique approach to decision-making through an interactive journey that encourages readers to ask meaningful questions about their lives.

Melina and Vicki dive into the art of questioning, discussing how the right inquiries can unlock insights and foster personal growth. Vicki explains the interactive nature of her book, which guides readers through visual prompts and stories, helping them to explore their thoughts and feelings in a structured yet playful way. The conversation also touches on the importance of understanding biases and how they influence our decisions, making behavioral science accessible to everyone.

In this episode:

• Discover how to frame your questions to gain clarity and insight into personal dilemmas.
• Learn about the interactive elements of Vicki's book and how they facilitate self-discovery.
• Explore the connection between design, behavioral science, and decision-making.
• Understand the significance of biases in our thinking and how to work with them rather than against them.
• Gain inspiration to approach your life's questions with curiosity and creativity.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/519.

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