A Decade of Putting Rad People on Bicycles

The Bicycle Media Podcast

In this episode we caught up with @statebicycleco Co-founder Mehdi Farsi to chat about the origins of his company, what State prefers to focus on for bicycle offerings, their concept store, and their new gravel platform launched in 2020. They started their company fresh out of college and have been making bikes for rad people for a decade now. They’ve established a firm understanding of who rides their bikes, and what makes them tick. Recently, State launched an online video series taking established racers for rides on fixed gear bikes and having a conversation. It’s what we love, branded content at its finest. This episode also features a new segment, called ‘Around the Board, Talking Bikes’. LA-based artist and producer, Jordan Ruiz kicks things off with a chat about his track ‘Montana’ from his 2016 album called States as well as his State Bicycle Co. Core Line he is currently riding. Check out that segment at 27:28 in the episode. To learn more about the State Bicycle Co. visit: https://www.statebicycle.com/ Also check out their online series Riding Fixed, Up Mountains, With Pros: https://www.youtube.com/playlist?list=PL09Sputgo9X5wrc8zOzNZM-wuUCJZMZHx Download Jordan Ruiz’s album States: https://music.apple.com/ca/album/states/1167638404 https://open.spotify.com/album/57wRn5NoBucSyWbTBYYIeO https://soundcloud.com/jordanruizmusic/sets/states https://www.amazon.com/States-Jordan-Ruiz/dp/B01M302XQU This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more. The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order. Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases … NOW FOR THE SALES PITCH Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes. Contact us at [e-mail] to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.