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92: Cultivating Creativity - Allen Gannett
Manage episode 312239233 series 3230724
المحتوى المقدم من Andrew Deitsch. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Andrew Deitsch أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
My guest today is Allen Gannett, founder and CEO of TrackMaven and author of The Creative Curve. TrackMaven is a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Ave, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.
His new book, The Creative Curve: How to Develop the Right Idea, at the Right Time is all about overturning the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
Allen lives in DC, but he was down in Atlanta to give a Tedx Talk at Georgia Tech so we were able to meet up to do a short podcast.
To follow Allen, visit Allen.xyz To purchase the book, visit TheCreativeCurve.com
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Music by Calvin Kraakevik
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