#632: Driving measurable retail growth with Cédric Chereau, EagleAI

The Agile Brand with Greg Kihlström®

Player FM - Internet Radio Done Right

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تمت الإضافة منذ قبل five أعوام

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Standup Comedy "Your Host and MC"

1
Mack Dryden "Dentist Visit" Bonus Show #119 7:46

منذ 9 أيام7:46

التشغيل لاحقا

قوائم

إعجاب

احب

7:46

Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

منذ عام واحد 29:55

MP3•منزل الحلقة

Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action, and drive measurable revenue growth?

Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands. With extensive expertise in optimizing marketing spend and driving customer loyalty, Cédric has been at the forefront of leveraging predictive AI to transform data into actionable insights that deliver tangible business growth.

Cédric Chereau, Managing Director at EagleAI is an industry leader in loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands. From optimizing marketing spend to driving customer loyalty and increasing revenue, Cédric can share valuable insights on the financial impact of AI on retail marketing as well as how retailers can effectively close the implementation gap, and the significant returns on investment (ROI) that AI is already delivering for forward-thinking retailers. Alternatively, we can develop a contributed article on the topic, "The ROI of AI: Assessing the Financial Impact of AI in Retail".

RESOURCES

Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0

Use code MEDEXP25 for $200 off registration

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

639 حلقات

#Business #Marketing #Customerexperience #Employeeexperience #Agile Brand #Brand

The Agile Brand with Greg Kihlström®

#632: Driving measurable retail growth with Cédric Chereau, EagleAI

The Agile Brand with Greg Kihlström®

13,783 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action, and drive measurable revenue growth?

RESOURCES

Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0

Use code MEDEXP25 for $200 off registration

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

639 حلقات

#Business #Marketing #Customerexperience #Employeeexperience #Agile Brand #Brand

كل الحلقات

The Agile Brand with Greg Kihlström®

1
#647: Achieving retail media success with Ben Dutter, Power Digital 24:40

منذ 8 hours24:40

24:40

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#646: AI in e-commerce with Oren Inditzky, Wix 23:14

منذ يومين23:14

23:14

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we’re going to talk about AI in e-commerce and how low-code and no-code platforms are democratizing retail so it’s easier than ever to run and scale online businesses. To help me discuss this topic, I’d like to welcome Oren Inditzky, VP and GM of Online Stores at Wix. Oren Inditzky is the VP and GM of Online Stores at Wix. He is responsible for Product Management, Engineering, UX, Design, Data and Operations for Wix ecommerce website builder, powering more than 700K online stores worldwide. Prior to Wix Oren worked as Head of Product at Expedia and a Director of Product Management at Dell, leading cross-functional global teams, responsible for mass-market mobile apps, e-Commerce and SaaS. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Wix: https://www.wix.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#645: Building brand trust with Aman Advani, CEO of Ministry of Supply 21:02

منذ 4 أيام21:02

21:02

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Joining us today is Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially conscious consumers and bridging the gap between in-store and digital experiences to create seamless, omnichannel shopping journeys. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

منذ 7 أيام27:12

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot 34:04

منذ 9 أيام34:04

34:04

In an era where AI is reshaping industries, can technology ever truly replicate the nuance and intuition of human judgment in hiring, or is the future all about finding the perfect balance between man and machine? Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed” policy and her dedication to fostering inclusive, people-first workplaces, Heidi brings unparalleled insights into building authentic company cultures and disrupting the staffing industry. Heidi Golledge is a visionary entrepreneur with a passion for connecting good people to good jobs. As the founder and CEO of Jobot, she has developed an AI-powered platform that merges cutting-edge technology with a human-centered approach, transforming how talent and opportunities connect within the staffing and recruiting industry. A three-time EY Entrepreneur of the Year award winner, Heidi has successfully scaled multiple businesses, including CareerBliss, a platform dedicated to workplace happiness, and another venture that achieved a $100M+ exit. Her leadership at Jobot is driven by a culture of kindness, respect, innovation, and connection, empowering both individuals and organizations to thrive. RESOURCES Jobot: https://www.jobot.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle 28:46

منذ 11 يومًا28:46

28:46

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we’re joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand’s impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels. Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton’s long-term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC’s first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman. RESOURCES Brompton Bicycle: https://us.brompton.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore 40:53

منذ 14 يومًا40:53

40:53

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we’re going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world’s leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor 30:48

منذ 16 يومًا30:48

30:48

Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers? Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment. In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments. Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment. RESOURCES Clear Channel Outdoor: https://clearchanneloutdoor.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

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#639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound 41:51

منذ 18 يومًا41:51

41:51

As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration? Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO of Wayfound, a company pioneering the integration of AI and human workforces. With a Ph.D. in Cultural Anthropology and extensive leadership experience at companies like Amazon, Salesforce, and IDEO, Tatyana brings a unique perspective on how AI can drive cultural shifts and redefine the future of work. At Wayfound, she’s leading the charge to make AI agents a seamless part of our workforces, enabling humans and machines to collaborate more effectively than ever before. Dr. Tatyana Mamut is the CEO and Co-Founder of Wayfound where she is driving the next frontier of workforces through AI management for a more seamless multisapiens workforce. Leveraging her Ph.D in Cultural Anthropology, Mamut brings a unique approach to innovating in technology to use AI as the singular largest force for cultural shifts and impacts in the next century. Prior to Wayfound, she led product development and design at Pendo, where she met her co-founder, Chad Burnette. She’s held other senior leadership roles at household tech names like Amazon, Salesforce, IDEO, and more. Wayfound is meeting the new era of the multisapiens workplace with innovative AI technology that helps monitor, coordinate and align priorities across various AI agents for streamlined systems that accomplish goals more autonomously and effectively. Wayfound is the most integral AI agent, trained to manage your other AI agents. RESOURCES Wayfound website: https://www.wayfound.ai/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

منذ 21 يومًا28:17

28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#637: Redefining the customer experience with The Office of Experience and Mack Trucks 28:17

منذ 23 يومًا28:17

28:17

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they’ve collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor’s degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#636: Building resilience in customer service operations with John Finch, RingCentral 30:40

منذ 25 يومًا30:40

30:40

What would happen to your business if your customer service operations went down right now? Do you have the tools and strategies in place to handle a sudden crisis, or would your contact center be scrambling to meet demand? Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John Finch at RingCentral. We’ll explore key strategies for building resilience in customer service, particularly in response to recent IT outages. John Finch leads product marketing at RingCentral for the customer engagement portfolio, which includes RingCX and RingSense AI, as RingCentral scales and expands its global customer engagement reach. He has held product marketing leadership roles at Zendesk, Dialpad, Serenova (LiveOps), and Genesys, launching Enterprise SaaS contact center solutions into the market. RESOURCES RingCentral: https://www.ringcentral.com RingCentral's 2025 Trends Report: https://www.ringcentral.com/us/en/blog/the-state-of-ai-in-business-communications-key-insights-from-ringcentrals-2025-trends-report/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

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#635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite 38:06

منذ 28 يومًا38:06

38:06

Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget? Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they’ve been at the forefront of some of the industry’s most groundbreaking campaigns, including Taco Bell’s much-anticipated 2025 Super Bowl ad and Resy’s upcoming brand campaign. Biite began as a platform for limited-edition collaborations with chefs and restaurants and has evolved into a powerhouse agency creating unforgettable campaigns for some of the biggest brands. About Biite Guto and Alex originally started Biite in 2021 as a food culture collaboration studio that connects emerging chefs and culinary creatives to drop super limited, one-of-a-kind food items and experiences. This expertise and deep understanding of what’s happening in the food industry coupled with their background in advertising led to brands such as Taco Bell turning to Biite for food-focused campaign ideas. About Guto Araki Guto Araki, Founder and CEO Award-winning advertising creative behind Taco Moon, Taco Swap, Taco IRL, #IseeATaco, Test Kitchen, Emoji Engine, Quesalupa and others. Former Executive Creative Director of Taco Bell NA & Global. About Alex Jacobs Alex Jacobs, Co-founder and COO Alex is a seasoned marketer with 20 years of experience leading iconic brands including American Express, Taco Bell, The New York Times, Google and many more. RESOURCES Biite: https://biite.club/ Taco Bell 2025 Big Game Teaser | Photobomb feat. Doja Cat Resy - Right This Way Success of the Taco Bell campaign and other work can be found on Biite’s Instagram . Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global 36:02

منذ 4 weeks36:02

36:02

Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasingly data-driven world? Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned to discuss how organizations can harness the power of clean, observable, and composable data to create transformative customer experiences. ABOUT BETH SCAGNOLI Beth Scagnoli is a seasoned technology executive with over 20 years of cross-functional experience driving innovation, growth, and product adoption in the marketing technology space. As Vice President of Product Management at Redpoint Global, Beth spearheads the development and execution of product strategies that empower organizations to connect with their audiences through data-driven insights and personalized engagement. Prior to Redpoint Global, Beth held leadership positions at the Smithsonian Institution as well as Blackbaud. With a proven track record of launching successful platforms and fostering cross-functional collaboration, Beth combines deep technical expertise with a passion for solving customer challenges. A frequent speaker and thought leader in the MarTech industry, Beth is committed to advancing the capabilities of modern marketing tools. Beth resides with her family north of Boston and in her free time enjoys fitness, dance, and obsessively honing her skills in Wordle and other NYT Games. RESOURCES Redpoint Global website: https://www.redpointglobal.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Agile Brand with Greg Kihlström®

1
#633: Navigating the future of search with A.J. Ghergich, Botify 33:04

منذ 5 weeks33:04

33:04

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we’re joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and marketing landscape, and he’s here to break down the latest game-changing developments in search engines and their impact on brands. From Google’s AI overviews to Apple’s integration of ChatGPT into Siri, A.J. will share insights to help marketers stay ahead in a rapidly evolving digital ecosystem. RESOURCES Botify website: https://www.botify.com Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

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