#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf

The Agile Brand™ with Greg Kihlström

In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.

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