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The 5 Emotional Factors That Drive High-Ticket Buying Decisions
Manage episode 508039440 series 3587192
المحتوى المقدم من Script Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Script Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
People don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later.
In this episode of The Affluent Buyer Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?”
We’ll explore:
- Why emotion—not logic—closes high-end outdoor sales
- How FOMO, trust, identity, and accomplishment shape buyer behavior
- What you should say in your marketing to connect with luxury buyers (even if you're not the cheapest)
If you want to attract higher-quality clients, close bigger deals, and stop competing on price, this episode will show you how to make your brand feel like the obvious choice.
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