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Gen X: The Hidden Buying Power of the Middle Child Generation
Manage episode 506699913 series 3587192
المحتوى المقدم من Script Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Script Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Gen X may not be trending on TikTok, but they’re quietly driving one of the biggest spending waves in home improvement — and they’re wildly overlooked in most marketing strategies.
In this episode of The Affluent Buyer Script, Katy Doss breaks down why Gen X is your secret weapon if you sell luxury outdoor products or services. We’ll talk about who they are, what motivates them, how they make buying decisions, and — most importantly — how to actually reach them.
You’ll learn:
- Why Gen X is about to surpass Boomers in wealth
- What kind of messaging resonates (and what totally turns them off)
- The best platforms and timing for your campaigns
- Real-world examples of nostalgia-driven messaging that works
- Tactical ways to build trust, credibility, and long-term loyalty
If you’ve been focusing all your efforts on Millennials or Boomers, this episode will make you rethink your entire strategy.
Because Gen X isn’t waiting — they’re ready to buy. You just need to show up.
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