The Power of PERSONAL BRANDING (ep.164)

Talk About Talk - Communication Skills Training

Personal Branding is important, yet it never seems urgent. Dr. Andrea Wojnicki shares 3 specific reasons why we should all take the time and effort to develop our personal brand, plus she shares a variety of resources to help you develop your personal brand: a new online course, podcast episodes, newsletter blogs, and more. (Re-release of ep.98)

TAKE THE FREE PERSONAL BRAND ASSESSMENT

• https://talkabouttalk.com/personalbrand

CONNECT WITH ANDREA & TALK ABOUT TALK

• Website: TalkAboutTalk.com
• Communication Coaching Newsletter: https://talkabouttalk.com/blog/#newsletter-signup
• LinkedIn Andrea: https://www.linkedin.com/in/andreawojnicki/
• LinkedIn TalkAboutTalk: https://www.linkedin.com/company/talkabouttalk/
• Youtube Channel: @talkabouttalkyoutube
• Talk About Talk Podcast Archive: https://www.talkabouttalk.com/communication-skills-podcast/

RESOURCES

• Personal Branding BOOTCAMP – https://www.talkabouttalk.com/bootcamps/
• Personal Brand Self-Assessment – https://talkabouttalk.com/personalbrand
• “5 Steps to Nail YOur Personal Brand” Online Course – https://talkabouttalk.teachable.com/p/5-steps-to-nail-your-personal-bran
• #84 Strategic Principles of Personal Branding Before you start promoting your Personal Brand, you need to articulate what it is! Learn the 3 strategic principles of Personal Branding, plus the most common mistake that people make when crafting their Personal Brand.
• #71 Personal BrandING, AUTHENTICITY & TMI How can we be authentic without sharing TMI? How can we be transparent, without appearing unprofessional? Copywriter and messaging strategist Tom Megginson encourages us to be authentic and focus on our audience. Code-switching and filtering are 2 ways to maintain authenticity without compromising professionalism.
• #77 Personal BrandING: Reinforcing your Personal Brand with Implicit CommunicationPersonal branding is more than just the words we say about ourselves. Learn to reinforce your personal brand through consistent implicit communication, ranging from your personal style, possessions, affiliations, how you show up for meetings, and more.
• #68 Communicating Your Personal Brand ONLINE Actionable advice on how to communicate your personal brand online, including 3 KEY PRINCIPLES of personal branding, plus instructions for how to UPDATE, PARTICIPATE and MONITOR your personal brand online.
• #90 DEMONSTRATING LEADERSHIP: Leadership & Your Personal BrandHave you been told it’s time to start “demonstrating leadership”? Learn 5 ways to communicate your leadership potential and make leadership an integral part of your personal brand. You can create thought leadership, demonstrate people leadership, you can talk leadership, and more.

PERSONAL BRAND NEWSLETTERS

• Strategic Principles of Personal Branding
• Developing Your Personal Brand
• 5 Insights to Strengthen Your Personal Brand
• Personal Branding – Who Am I?
• Personal Branding – Navigating the Authenticity-TMI Tension
• Update your personal brand online – 10 steps
• Your Online Personal Brand
• Reinforcing your Personal Brand with Implicit Communication
• Personality Tests

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