#243 How To Sell A Technical Product

Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

Today, we're diving into the world of selling technical products. Based on my recent gig mentoring agri-tech startups, I share some secrets on how to get results when your sales pitch involves complex technicalities.

Sharing my real-life example with a consultancy selling agile frameworks, I have some great insights about the challenges faced by sales teams that lack strong technical backgrounds. Here's the thing! Instead of selling directly to tech experts, I suggest a CEO-focused strategy. But, what is a CEO-focused strategy? Tune in to find out and have a new perspective on technical sales. It's a game-changer, trust me! 😉 Cheers, and let's make 2024 epic! 🚀🍻

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