The Scrooge Effect: Mortality, Attitude and Behaviour

Squeezing the Orange

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Some very interesting things happen to our attitudes and behaviours when we're reminded we won't be around forever; at least not like this. Dan and Akin squeeze a research paper looking for answers of what those changes are and why they matter.
- Research Paper: The Scrooge Effect: Evidence That Mortality Salience Increases Prosocial Attitudes and Behavior by Eva Jones, Jeff Schimel, Jeff Greenberg and Tom Pyszczynski

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#Science #Social Sciences #Squeezing The Orange