162 - How To Prepare in 2 Minutes

Speaking with Confidence with Cat Matson: communication coaching for humble leaders

“How do you quickly prepare when you’re put on the spot?”, that’s the question I’m answering in today’s episode of Speaking with Confidence with Cat Matson.

I was recently asked,

“How to prep in 2 minutes - I went to a networking event recently and once I got there the host said "ok, we're going around the room and everyone will come up to the front and introduce yourself, your business, and why you're here today"

-- pro: I didn't have days to agonise over messing it up, like I would if I knew ahead of time

-- con: I was there more to socialise and was totally unprepared to promote my self/business

How do you not garble it all up?”

Such an AWESOME question!

Listen in to hear:

• How to quickly understand the ‘What’s In It For Them’ (WIIFT) of the attendees at the particular function … and how to introduce yourself in a way that’s relevant to them

• Why you then want to check in with your WIFFM - your’s ‘What’s In It For Me’ in this particular context

• How to use your elevator pitch, or your ‘I Am … ‘ story to connect their WIFFT with your WIFFM

• Why a rigid elevator pitch is NOT the way to go

• Why you ALWAYS want to be ready to talk about yourself and your business … and how you can do that with ease

My SpeakEASY Elevator Pitch Practise Session is happening Friday 29 August. Register now.

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