218: How to fix your OOH ads

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

• The Drum - For fakes' sake, let's talk about 'real ads'
• The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them
• LinkedIn - Cadbury Mini Eggs

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [e-mail]
• Survey: imageseven.typeform.com