SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's

Smart Pizza Marketing Podcast

Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production.

Chapters

00:00 Introduction and Background

01:24 Expansion and Revamping

03:10 Perfecting Recipes and Pizza Styles

04:36 Sharing Knowledge and Helping Others

07:17 Marketing and Product Diversification

10:31 The Decision to Not Offer Delivery

18:56 Influence of Scar's Pizza and Nostalgia

23:00 Learning from Other Pizza Makers

26:53 Passion and Motivation

29:36 Property Ownership and Stability