From Creative Doer to Agency Owner—Without Burning Out

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming.

Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you.

Today, I’m joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency.

She opens up about the challenges of hiring, delegating, and trusting her team—and how doing so has allowed her agency to grow without overworking herself.

What you’ll learn in this episode:

• The real first step to transitioning from creative doer to agency leader
• The best way to decide what to delegate first and how to set up processes that make it easier.
• How perfectionism holds agency owners back—and how to shift your mindset to trust your team.
• Letting go of misaligned clients, improving team morale and making space to take on better-fit projects.
• The support system (and who’s in it) that’s helped her to lead better

If you want to scale your agency without micromanaging, burnout, or bottlenecking your own growth, you won’t want to miss this conversation.

Connect with Kait Day:

Instagram: @nowadaystudios

Linkedin: https://www.linkedin.com/in/kait-day/

Resources & Links:

Find me on LinkedIn

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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep121
Podcast Edits by Lindsay Curtis