Using Holidays for Your Business

Small Business Marketing Mastery Podcast

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تمت الإضافة منذ قبل nine عام

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

منذ 16 يومًا39:50

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قوائم

إعجاب

احب

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

منذ 12 عامًا 3:51

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Holidays are great, and they are even GREATER for businesses. People tend to spend more during holiday seasons. Being proactive is the key! In this episode, Liza Choa interviewed Dean from The Party People. Dean knows all about holidays, and his business is built around holidays and celebrations. Ways to get the most out of holidays for your business are: Using Holidays for Your Business - Plan your marketing calendar according to the festive seasons and have promotions for each of these events - Get dressed up and theme your business according to different events. This will encourage customer interaction, it is fun for your customer and your staff. - Parties and fun events are an excellent way to generate publicity and attention. Create special memories for your staff and customers which will lead to many photos and videos being shared on social media like Facebook, Twitter and Youtube. By the way, you have to find out what happened to two of Dean’s customers who got married and what happened at their receptions! ;) Here's a detailed information about Using Holidays for Your Business; http://smallbusinessmarketingmastery.com.au/using-holidays-for-your-business/ We would like to thank Dean from The Party People Drummoyne for participating in this episode. To find out more about The Party People Drummoyne, please visit: http://www.thepartypeople.com.au/

28 حلقات

#Business #Content #Creation #Customer #Loyalty #Facebook #Marketing #Small Business Marketing Mastery

Using Holidays for Your Business

Small Business Marketing Mastery Podcast

published منذ 12 عامًا

MP3•منزل الحلقة

28 حلقات

#Business #Content #Creation #Customer #Loyalty #Facebook #Marketing #Small Business Marketing Mastery

كل الحلقات

1
Using QR Codes to do Joint Ventures with Other Businesses 6:45

منذ 12 years6:45

6:45

There are many ways to use QR codes for your business. In this episode, Liza Choa discussed with Sebastian from Garden Brasserie on how to make use QR Codes to do Joint Ventures with other Local Businesses. Here are some key highlights: Create a QR code and put it in other local businesses Give something of value that the other business owner can give to their client. This also helps the partnering business to provide value to their clients Find complimenting businesses who share the same clientele Make sure you have simple instructions for their customers to follow Check out a great example of how this can be implemented- Having your own mobile app can make this strategy very easy to implement By the way, who do you think is the best person to borrow money from? Check out this episode and Sebastian will tell you! ;) We would like to thank Sebastian from Garden Brasserie Neutral Bay for participating in this episode. Here's a detailed information about Using QR Codes to do Joint Ventures with Other Businesses: http://smallbusinessmarketingmastery.com.au/using-qr-codes-to-do-joint-ventures-with-other-local-businesses/ To find out more about Garden Brasserie Neutral Bay, please visit:http://www.gardenbrasserie.com.au/ Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/…

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Build Customer Loyalty through Blogging 6:07

منذ 12 years6:07

6:07

In this small business marketing episode, Liza Choa shares this great tip on how to build customer loyalty through blogging. Here's a detailed information about Build Customer Loyalty through Blogging: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ - For more marketing information and ideas, visit http://smallbusinessmarketingmastery.com.au/ We would like to thank Mirella of Sanctuary Sanitarium for participating in this episode. To find out more about Sanctuary Sanitarium, please visit:http://sanctuary.sanitarium.com.au/…

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Using QR Code to Create Customer Incentives 5:26

منذ 12 years5:26

5:26

In this small business marketing episode, Liza Choa shares with Gabriel from Sydney Sports Car Hire a great tip on how Using QR Codes helps businesses to Create Customer Incentives. Did you know you can use a QR code to help create customer incentives for your business? Not sure what it is or how it works...well thats the easy part. A QR (quick response) code is simply an image that can be scanned using a mobile device and takes your customer to a place of your designation....be it your website, a landing page for a special offer, your Facebook page to drive more fans, or any other site on the internet that has a URL or link. What are the benefits of using QR codes? They're easy to use, you can create them in seconds and they're everywhere....its a growing trend Its convenient as you can attach a QR code almost anywhere you like as long as its visible and able to be scanned using a mobile device (iPhone, Android, tablet, iPad, etc) You can create a QR code once and it can serve you hundreds if not thousands of times in the future, as it does the same job over and over again....and that is to take your customer to where you want them to go - i.e. your website or Facebook Create incentives for your customers to access, i.e. a QR code could represent a free glass of house wine for two with any dinner purchase over $40, if you were in the restaurant business, or buy 9, get 1 FREE if you run a cafe Use your mobile application to create multiple QR codes for different occasions or circumstances and instantly have these go out to your customer base Avoid the need for paper based coupons or pamphlets - imagine the $$$ savings on printing You will laugh when you find out why 5 Germans got arrested on the Italian border - thanks for sharing Gabriel! Here's a detailed information about Using QR Code to Create Customer Incentives: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ We would like to thank Gabriel Sydney Sports Car Hire Alexandria for participating in this episode. To find out more about Sydney Sports Car Hire Alexandria, please visit: http://sydneysportscarhire.com.au To learn how you can have a mobile application to help you drive QR codes in your business, go to: http://smallbusinessmarketingmastery.com.au/mobile-app/…

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Expand Your Restaurant with Online and Mobile Food Ordering 5:26

منذ 12 years5:26

5:26

In this episode, Liza Choa talks about How Online and Mobile Food Ordering help restaurants business expand their services to their customers. On this video: Liza introduce Julian and Paris of Thai Intra Neutral Bay Share tips on how to increase revenue of a business on using Online and Mobile Food Ordering Discuss how to utilize social media and technology on your business Using photos to attract customers Julian and Paris of Thai Intra Neutral Bay shares their experience on this marketing idea Here's a detailed information about Expand Your Restaurant with Online and Mobile Food Ordering http://smallbusinessmarketingmastery.com.au/expand-your-restaurant-with-online-and-mobile-food-ordering/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Julian and Paris of Thai Intra Neutral Bay for participating in this episode. To find out more about Thai Intra Neutral Bay, please visit:http://www.thaiintra.com.au/…

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Get Customer Feedback to Build Customer Loyalty 3:05

منذ 12 years3:05

3:05

In this video, Liza Choa talks about the marketing idea of Getting Customer Feedback to Build Customer Loyalty. Episodes Highlight Liza introduce Con of Hair Solutions Grace Hotel Sydney She shares the marketing idea of getting feedback from your customers Discuss some examples on how to apply it on your business Liza talk about of using of mobile apps to get customer feedback The client share their experience and suggestions about this marketing idea. Here's a detailed information about Get Customer Feedback to Build Customer Loyalty: http://smallbusinessmarketingmastery.com.au/get-customer-feedback-to-build-customer-loyalty/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Con of Hair Solutions Grace Hotel Sydney for participating in this episode. To find out more about Hair Solutions Grace Hotel Sydney, please visit:http://www.sydneyhairsolutions.com.au/…

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Makeover Competitions for Repeat Business 5:33

منذ 12 years5:33

5:33

In this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business. Make your customer experiences really special so they keep coming back for more! In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay. Its something thats simple and can be used to not only generate a lot excitement and buzz, it will be a major factor in helping drive repeat business through very satisfied and loyal customers. If you are in the business where looks and image are important to your customers - i.e. beauty salons, skincare, makeup artists, image consultants, weight loss, hair and nail salons, fashion consultants, etc, then one way you can do this is by introducing a 'makeover competition' and getting your whole team, staff and more importantly your customers to embrace it. The benefits of introducing a 'makeover competition' in your business include: Creating a lot of excitement and buzz in your business Helping your customers visualise their transformation in a special way that they will want to share with their family and friends Generating lots of user generated content - i.e. customers taking lots of before and after images, creating testimonials and stories that they can share and you can use to promote your business further Help you introduce your mobile application on your customers smart phone (iPhone or Android) so that they have a medium to promote their new image right there and then Most importantly it will be a major reason for customers wanting to come back to you and therefore you will increase your customer loyalty and increase repeat business Find out what Serena offers all her clients to make them feel special when they come and have their hair done....even at 9am! Here's a detailed information about Makeover Competitions for Repeat Business http://smallbusinessmarketingmastery.com.au/makeover-competitions-for-repeat-businesses/ We would like to thank Serena of Via Spiga for participating in this episode. To find out more about Via Spiga, please visit:http://www.via-spiga.com.au/ To find our how you can use mobile app to help you with your Make Over Competition, go to http://smallbusinessmarketingmastery.com.au/mobile-app/…

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Using QR Code to Direct Customers to Your Shopping Cart 5:32

منذ 12 years5:32

5:32

Today, we shared a QR Codes for Business Marketing idea of how to use QR Code to drive traffic to your shopping cart Using QR Code to Direct Customers to Your Shopping Cart Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am in a beautiful day spa in Neutral Bay and sitting next to me I have Chanyar who is the manager here and we are at Mum Sa Bai Thai Massage here in Neutral Bay so thank you for joining us. So you guys have got a few different day spas don’t you? Chanyar: Yes. Liza: How many do you have? Chanyar: We have two. Liza: So other than Neutral Bay, where is your other one? Chanyar: The other one is in Coogee. Liza: So how long have you guys been around? Chanyar: Coogee is five years and Neutral Bay is three years now. Liza: Wow okay so you have been around for quite a while now. Fantastic, well done. So Chanyar what we do on our episode is that we share different marketing ideas for business owners like yourself so it gives you more ideas to use for your business. So for this episode we want to talk about QR codes for business marketing. So the last three episodes we have been doing we have been giving business owners different ideas on how to use this. So this is the fourth idea on how to use a QR code. So what a QR code is really great for is when people scan this you can take them to a website or a booking page. So I’ve got an example here. This is our lifestyle online mobile app so for those of you who can see, it’s right here. So there is a button here called ‘QR scanner’, can you press that for me? So now you can see it’s going into a scanner so now you just click on ‘Scan QR code.’ So you can see that this becomes a scanner. So I’ll get you to hold this for me (passes phone) and if you can scan this for me (holding QR code). So you can see the example I’ve given here has taken you to the order page for your salon here, so you can have a look (shows order page on phone). So I noticed with your shop you have got posters out there that say book online for a special price. So what you can do is put this code on the poster as well. So when people are out there and see it and think, that’s a good idea I want to book now, it goes straight to the booking page not just to your website and then people can say, “Oh cool I can make a booking.” Then they can choose which kind of massage they want and they can book there. So you are just making it easier for customers to do business with you. So have you guys done something like this? Chanyar: No, not yet. Liza: But now something to consider in the future? Chanyar: Yes. Liza: So we hope you have got some ideas from this particular episode on another way to use a QR code. So like I said a QR code is really good to take people to a page, it could be your shopping cart. You might have a special that you are promoting and then people can scan it and go straight to the purchase page or a booking page, so making it easier for customers to do business with you. So Chanyar what we do is invite our guest to share something funny that has happened in the business and I can imagine working in a massage salon you will have some funny stories so can you give us an example of something that has happened? Chanyar: A client came here to get a massage and she put her shoes on the wrong side. Liza: So she was so relaxed that she put it the wrong way! So you guys must be very good with your massages. So if you want to get relaxed and enjoy yourselves make sure you come here. What’s the name of your business again? Chanyar: Mum Sa Bai. Liza: And what’s the name of your website? Chanyar: www.mumsabai.com.au Liza: Excellent so Mum Sa Bai in Neutral Bay and Coogee. Make sure you say hello to Chanyar. Thanks for joining us. Chanyar: Thank you, Liza. Liza: Bye bye! Chanyar: Bye! Here's a detailed information about Using QR Code to Direct Customers to Your Shopping Cart: http://smallbusinessmarketingmastery.com.au/using-qr-codes-for-business-marketing-direct-customers-to-your-shopping-cart/ We would like to thank Chanyar from Mum Sa Bai Thai Massage & Day Spa for participating in this episode. To find out more about Mum Sa Bai Thai Massage & Day Spa, please visit: http://www.mumsabai-thaimassagespa.com.au/ Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/…

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Building a Database using Mobile App for Local Business 5:56

منذ 12 years5:56

5:56

In this video update, Liza Choa and Evangeline from House of Yoga discusses how a local business can easily build a database while at the same time mobilising a business with a mobile app. Some key points discussed in this video are: - The growth in popularity of smart phone represents a huge opportunity for local business owners in mobile technology - Your mobile app enables your clients to download for free, then they get in contact and communicate with your easily - Provide value add to your customers and prospects by integrating useful content such as videos that your customers can access on demand - You can partner up with local businesses to promote your app by giving their customers a mobile coupon - Provide other local business owners a poster with simple instruction to make it easy for them to promote your app Small Business Marketing Mastery – Mobilising Your Business with a Mobile App We have such great talent within the Small Business Marketing Mastery Community! Check out a very cool and fluid yoga sequence by Evangeline. Here's a detailed information about Building a Database using Mobile App for Local Business; http://smallbusinessmarketingmastery.com.au/mobile-app-for-local-business/ We would like to thank Evangeline of House of Yoga Surry Hills for participating in this episode. To find out more about House of Yoga Surry Hills, please visit: http://www.houseofyoga.com.au/…

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Using QR Code to Create Loyalty Program for Local Business 6:38

منذ 12 years6:38

6:38

Repeat customers is the pinnacle of every business. Liza Choa shows us how to use of QR code to create loyalty programs and keep customers coming back for more.El Buli Restaurant and Tapas Bar is an establish Spanish restaurant in the Eastern suburbs of Sydney. Together with Jamie, Liza shows how to use QR code to create a loyal program. Small Business Marketing Mastery - Using QR Code to Create Loyalty Program for Repeat Purchases Key points on using QR Coupons are: - Make the task attainable for customers to encourage participation - Have a reward that is exciting and generous to make it worthwhile for the customer - Use a system such as a custom mobile app that counts / record the frequency of action and generates the coupon - Make sure the mobile coupon is well promoted through out the business with point-of-sale material and the staff are will trained By the way, check out their very popular Red Sangria, White Sangria with strawberries and mint, and… the very delicious and refreshing Lolita, a Watermelon Martini…yummm… you got to try it!!! Here's a detailed information about Using QR Code to Create Loyalty Program for Local Business: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-loyalty-program-for-local-business/ We would like to thank James of El Bulli Restaurant and Tapas Bar Surry Hills for participating in this episode. To find out more about El Bulli Restaurant and Tapas Bar Surry Hills, please visit: http://elbulli.com.au/…

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Using QR Code to Reward Your Customers Immediately 6:18

منذ 12 years6:18

6:18

If you want your customers to take action, giving them something will make the process lot easier. Liza Choa tells us how to reward your customers immediately using a QR code. Barramundi Bar and Grill is a very busy and established restaurant in heart of Sydney. While learning how to pour a beer behind the bar, Liza showed Jack an example of how to generate a QR coupon as a reward program for your customers. Some highlight from this episode are: Small Business Marketing Mastery - Using QR Code to Reward Your Customers Immediately - Use QR Coupon for creating an immediate reward to incentivise customers to take action - Use a system such as a mobile app to create the coupon and make it seamless for your customers - Make it non-repeat and have a system to manage this so this becomes a once-off reward for a simple action - Have clear concise point-of-sale materials to let your customers know about the QR Coupon - Ensure your staff are well trained about this QR Coupon to assist your customers By the way, you have to visit Jack’s restaurant and check out the Mermaid Tank he is building on the roof! ;) Here's a detailed information about Using QR Code to Reward Your Customers Immediately; http://smallbusinessmarketingmastery.com.au/using-qr-code-to-incentivise-customers-to-download-your-mobile-app/ We would like to thank Jack of Barramundi Bar & Grill Sydney for participating in this episode. To find out more about Barramundi Bar & Grill, please visit: http://barramundibarandgrill.com.au/…

1
QR Code Idea - Secret Coupon 5:44

منذ 12 years5:44

5:44

In this episode, Liza Choa talks about another QR Code Idea and see how to take advantage of creating a secret coupon to get customers interact with your business. INTERVIEW WITH ALESSANDRA AND CHURTI FROM CHURRAS Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at Churras with Alessandra and Churti. Thanks for joining us. Every time I walk past here it just smells so good! How long have you guys been around for? Alessandra: For four years and a half now. Liza: You guys are very established we talked to different people and everyone knows you guys. They share, “We had an awesome party there and the food tastes great.” So well done. So what we do with the episodes is we share a marketing idea, 52, and the idea is one per week so it would take a business a whole year to go through them. We have had a lot of customers saying, “Hey Liza, can you give us ways of using QR code.” So what we have been doing is coming up with 10 ideas, 10 ways to use this for a small business. So the idea that I want to share on this episode today is using secret codes. So secret codes are obviously a secret so people don’t know what it is. So there is an element of surprise and curiosity that gets the customers to interact. I shouldn’t say curiosity kills the cat because I think most people like cats and I’m a cat owner but curiously drives people to take action. So I have actually created an example here with our app so we have got our lifestyle online TV app. I’ll get Churti to help me, so click on ‘QR coupon.’ So I have pre-created a coupon which is a secret coupon so people don’t know what it is so they want to find out. Then what you do is click ‘secret coupon’ and ‘scan QR’ (Churti scans the QR code with phone) and click ‘ok’. So now we have an example, get a complimentary bottle of house wine in the month of December. This is a very simple example but you can add more details to it. So people come in here and say, “I want to make a booking can I get my wine?” So you click it and that’s it. Its secret so the great thing about it is you can keep changing it but then where would you put that code? You can put it on your Facebook; you can put it on your website, on your home page. So “Have you downloaded our app yet? We’ve got another secret code, scan here” because when they scan this they have now got a voucher that is giving them the incentive to come in here and dine with you guys. So that is another way to use the QR code is to use a secret coupon. Have you guys used QR codes in your business yet? Alessandra: No not yet. We just have a pamphlet on the table for people to try the mobile app, just scan it but that’s how we use it so far. Liza: So now that you’ve got the mobile app with us we are going to help you to utilize that a lot more. So Alessandra we always get our guests to share something funny that’s happened in the business or one of their favourite jokes. So what have you got for us? Alessandra: Well I’ll tell a joke then. There was this guy he had a flat tyre and he was parked outside a mental institution. So he went to change his tyre and he dropped all the nuts down the drain and he was like, “Damn it what am I going to do now?” And there was this guy on the way to the mental institution looking down and saying, “Why don’t you get one of the wheel nuts from each wheel and put it on that one?” And he said, “Wow that’s a really good idea, but isn’t this a mental institution, what are you doing here?” He’s like, “I’m crazy but not stupid!” Liza: There you go they are two very different things, crazy and stupid. Well Churti and Alessandra thank you for joining us really appreciate it. So I hope you got something out of this episode and if you want more marketing and promotional ideas then stay tuned for the next one. Bye! Here's a detailed information about QR Code Idea - Secret Coupon; http://smallbusinessmarketingmastery.com.au/qr-code-idea-secret-coupon/ We would like to thank Alessandra and Churti of Churras for participating in this episode. To find out more about Churras, please visit: http://www.churras.com.au/…

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Using Holidays for Your Business 3:51

منذ 12 years3:51

3:51

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Promoting Your Specials 4:34

منذ 12 years4:34

4:34

Liza Choa shares some great tips on promoting your specials. INTERVIEW WITH TROY FROM THE BALCONY BAR Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today we have got Troy the owner of The Balcony Bar on Erskine Street in Sydney. Thanks for joining us. So Troy every episode we always share a marketing idea with our audience and our audience are business owners like yourself. So for this episode what we wanted to talk about is something related to bars and restaurants. A lot of restaurants have a specials menu and very often the only time you’ve found out about the specials menu is by the time you have walked in, sat down and then the waiter or the waitress will come out with the board and say, “This is our special for the day.” Sometimes it’s the special that attracts people to come in, right? So the idea is if you already have specials for your business is to communicate them all the time to your database. So places to do it would be your website, twitter, Facebook and those of you that have a mobile app; that is a merge in technology right now. So that you have it in there so the people that have your app they can see it but what is also very powerful is to send push notifications out. So, “The specials are out, the coriander is so fresh that our chef decided today to make a special out of it.” So then people can go to the app, the website or Facebook and check it out. The other thing that people can do is to have images, so pictures speak one thousand words. When you say the word prosciutto you don’t think of the word you think of the image. So when you’ve got a special get the chef to take a photo with your iPhone. Just switch it to HD, good quality and take a photo and then put it along with your post. So that’s the marketing idea. So Troy for your business how do you communicate your specials? Promoting Your Specials Troy: Yeah well like you said technology has grown very quick especially with the internet stuff. The specials have been around for a long time, we do use Facebook now. We put up a daily special with a picture. That’s probably increased business by about 20% which is really positive. Also we do it on Twitter and we have a VIP membership from our database and we send out a weekly promotional email about what’s going on every week. Ideally what you are talking about with the app is definitely the way to go and I’m excited about doing that in the future. Liza: Awesome, cool. So there you go another very established business owner utilising the strategy we have shared on this episode. So we always wrap up every episode Troy with inviting our guests to share either their favourite joke or something that has happened at the business. So what have you got for us? Troy: Okay well I’m not a very funny person but I do remember one time I had a gentleman at the bar; he came flying off his stool. I said to one of my patrons “Can you be a good samaritan and please take this gentleman home?” He obliged and on the way to the car they fell over about ten times, eventually got him in the car and he said to the gentleman, “Where abouts do you live?” And the bloke pointed him on the right direction. Got him out of the car, fell over another three or four times, finally got to the door and rung the door bell and his wife came to the door and she said, “Thank you very much.” Then she had a puzzled look on her face and she said, “Where’s his wheel chair?” Liza: Thank you Troy for joining us on this episode. So stay tuned for more episodes to find out more marketing and promotional ideas for your business. Bye bye! Here's a detailed information about Promoting Your Specials http://smallbusinessmarketingmastery.com.au/different-ways-in-promoting-your-specials/ We would like to thank Troy of The Balcony Bar Sydney for participating in this episode. To find out more about The Balcony Bar Sydney, please visit: http://www.balconybar.com.au/…

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Increase Your Authority by Creating Your YouTube Channel 5:30

منذ 12 years5:30

5:30

Here, we discuss how to increase your authority by having your own YouTube Channel… Liza: Hi. This is Liza, bringing to you 52 marketing and promotional ideas for your business. We just had an awesome night here at the Laugh Garage Comedy Club and seating next to me is the founder of the Laugh Garage, Darren. Darren: Thank you Liza. I’m glad you had a good night. It was a good night, was it? Liza: It was kind of funny. Darren: If I may say so myself. It was a great night. The emcee was fantastic, wasn’t he? Liza: I heard the emcee introduced the speaker, the comedian. Darren: Yes, the speaker. Yeah. You know the lingo. That’s good. Liza: Right. All right. Well thanks for having us. So now I’m going to be sharing the marketing idea with our audience. Darren: That’s good, please. Tell them. Liza: OK. So the marketing idea for this episode is about content, specifically about video content. Just like what we’re doing now. OK. So now why … Darren: That’s a video. Liza: Yes, sir. Did we surprise you? Darren: Yeah. That’s good. Liza: OK. So why is video content so powerful? As you can see, you capture a lot of emotions.It is active. It is way more interesting than just plain, boring text, right? So when people watch videos, they really get a sense of your business and what you’re offering. Now you have … Darren: I got what? See with text, you can’t step up. You just go delete, control, alt delete, type again but now you have to keep going. Liza: On video, it all gets captured and it actually gets quite interesting, doesn’t it? Darren: Very. Liza: Now whether you are providing a product or service, videos are awesome. So for example, if you are in a restaurant and you might wander, “What kind of videos can I do?” You can get your chef to be making the dishes and you have them on camera. Can you imagine that? You can see the type of food that is getting cooked and you’re about to eat them. Darren: I can imagine that. Liza: Awesome. Now, if you sell a product, some people go, “Well, if I sell products, can I make videos?” Of course you can. Now if you haven’t heard of this company, you can Google this, Zappos.com. Don’t do it right now. It’s Z-A-P-P-O-S dot com. They just sold – just last year, they sold to Amazon for $1.2 billion and they started it off by selling shoes online. Now they sell clothes, accessories, everything, and they have got a video that goes with all their products. They weren’t professionally made. It was just done by their staff. Darren: I’m not going to say anything. Liza: OK. So videos are very powerful and are a lot of fun. Now the added thing that is great for videos is that it is search engine optimization opportunity, SEO opportunity. Do you know what that is, Darren? Darren: No. Liza: It just means that you show up on Google higher and you want that. Darren: OK. Liza: Yes. Darren: There you go. See, you’re teaching me stuff already. Liza: So basically, when you’ve got videos, it’s another opportunity for your content to be optimized and it shows up on Google. The bottom line is that people will find you, will find your business, will find your website. When you have videos on your website, did you know that people stay on your website 75 percent longer compared to websites without videos. Darren: I know when I’ve been on websites, I usually pick the ones with videos. Liza: And you always click Play, don’t you? Darren: Uh-huh. Liza: Another great thing with videos is that when you have videos on your site, it actually improves conversion by 30 percent. So whatever you want them to do, they’re more likely to do it by 30 percent just by having a video with you saying, “Do it now.” Darren: Click here. Liza: Click here. Buy. Right. I hope that you’ve got some great ideas from this video today from this episode. Darren: Or if not, just had fun. Liza: And talking about having fun. Darren: Yes. Liza: We always wrap up every episode with our guest sharing a joke and being a comedian, I know it’s going to be difficult for you. Darren: It is, because we don’t actually tell – a lot of people think we go and tell jokes but what we do is tell stories that hopefully have a humorous ending rather than the chicken-cross-the-road type of thing. Liza: Right. Darren: But as I was telling you before, if we could have people log onto our site and then just having fun, that would be a joy because nobody ever listens to me on the phone. You notice that. Liza: Yes, tell me more about that. Darren: Well, somebody rang today and he said, “Hi.” I answered the phone. “It’s Laugh Garage Company Club,” and then they will go, “Is this the comedy club?” I was like, “Yeah, I just said that.” She goes, “How long is the show?” I said, “Oh, eight inches.” She said, “What?” I said, “Two hours.” She goes, “Oh, yeah. OK. It’s cool.” People don’t listen. They watch. They don’t listen. Liza: All right. Well Darren, thank you so much for joining us. I hope you had some fun and learned a few things and we will see you at the next episode. Bye-bye. Here's a detailed information about Increase Your Authority by Creating Your YouTube Channel; http://smallbusinessmarketingmastery.com.au/increase-your-authority-by-creating-your-youtube-channel/ We would like to thank Darren of The Laugh Garage Sydney for participating in this episode. To find out more about The Laugh Garage Sydney, please visit: http://www.thelaughgarage.com/…

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Using Photos for Facebook Competitions 5:09

منذ 12 years5:09

5:09

In this business marketing idea update, Liza Choa tells us how to use photos for Facebook competitions. Small Business Marketing Mastery Presents Interview with Graeme from Sailing Sydney Pyrmont Using Photos for Facebook Competitions Liza: Hello, here we are gorgeous Monday morning with Sailing Sydney. We are filming this episode 52 marketing ideas and guess what they decided to do? They wanted to hang me up here and I’m losing balance but it’s still a lot of fun. I decided to do the episode down there but I thought this would be something different for you guys. So stayed tuned, give me one second to come down and we will continue with the marketing idea for this week. Okay I’m back down here on solid ground rather than floating and hanging up there. Thanks to Graeme, one of the Directors of Sailing Sydney. Graeme thanks for joining us and thanks for putting me up there. Graeme: Thank you and we’ll put you back up there afterwards. Liza: So for the 52 marketing ideas for this week what we want to share with you for this episode is utilising social media. Particularly we want to talk about Facebook. Now everyone always talks about Facebook and a lot of businesses try to get a lot of likes on Facebook. But you really need to have a strategy behind that and one of the ideas that we want to share for this episode is running competitions. Now with a business like this where you are by the beautiful Sydney Harbour I would imagine a lot of your clients would take photos while they are sailing, right? Graeme: Yes. Liza: Photos are really powerful as they say a picture tells one thousand words. Imagine you run a competition while all these people are taking photos of the great time they are having with you guys. Then they post the pictures on their Facebook but what you get them to do is you get them to tag your business page so that their content shows up on your business page. Then the competition is the photos with the most amount of likes, comments and shares over a period of time gets the chance to win something. So the power in a competition like this is that when those people who are your customers on the boat post on their Facebook their friends tend to be of a similar demographic. So therefore they will be your potential customers so it’s about getting your brand out there to your potential customers and user generated content is extremely powerful. So we have seen many other businesses do something similar that have been extremely successful. One that comes to mind is Lexus. They use Facebook extremely well, they run competitions really well. So that is the idea for this particular episode. But what’s really important is that you communication this competition very clearly. So you might want to have it on your website but also because they’re taking photos on the boat you might want to have print materials or information on the boat so it can be communicated to the people on the boat. So that’s the idea for this particular episode. So Graeme, have you guys done something similar to this or thought of something like that? Graeme: We haven’t done anything like this but we have been thinking of how we can use Facebook and this is a great idea. On the boats people that come out have a great time and are always taking photos and I think this is a great way of reaching a similar demographic through an interesting campaign. So we are going to try it out and Liza has promised me it’s going to work. If it doesn’t work she is going to be back in the chair and she’s going back up there for the rest of the day. Liza: Oh my goodness! So Graeme we always ask our guests to share a joke at the end of the episode. So what’s the joke you want to share with our audience? Graeme: Our joke for the audience is you sitting up on the mast. If it doesn’t work we are going to put Liza right up the top of the mast and leave her there for the whole morning and it won’t be as nice of a day as this. Liza: So are you saying that I’ve become the joke for this episode? Graeme: Absolutely. Liza: Oh my goodness. Look what I have to put up with to share marketing ideas with you guys. Anyway we hope you have enjoyed this episode and Graeme thank you so much for having us, we had a ball and we looking forward to working with you guys. Graeme: Absolutely and thanks for being such a great sport. Liza: Cheers. Graeme: Thank you. Here's a detailed information about Using Photos for Facebook Competitions; http://smallbusinessmarketingmastery.com.au/using-photos-for-facebook-competitions/ We would like to thank Graeme from Sailing Sydney Pyrmont for participating in this episode. To find out more about Sailing Sydney Pyrmont, please visit: http://www.sailingsydney.net…

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