From Joico to Naturium: Sam de Castro’s Path to Success in Beauty Marketing

Similarly Different

In today’s episode, we welcome Sam de Castro, a marketing and influencer expert known for her impressive career and pivotal roles in shaping brands like e.l.f. Cosmetics, Fenty Beauty, and Naturium. Sam shares her journey from discovering her passion for marketing in college to navigating the chaotic world of ad agencies, ultimately finding her niche in the beauty industry. Currently thriving as the Director of Social at Naturium, Sam shares her path to success and the opportunities that foll...

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