Changing the Sales Game with AI and Personalization

Signals Podcast Network

Katie Penner, Head of Sales Development & Strategy Enablement at Sendoso, brings up key points on how to create personalization through AI generated messaging. This speaker from the AI Revenue Summit breaks out predictive analytics, customization of orders, and explores AI tools that will help customers become more efficient. To stay current on our latest events, follow us on LinkedIn.

Useful Timestamps:

1:26 - What is Sendoso?

2:11 - Agenda of Presentation

3:44 - The future of AI and how it will affect sales organizations

3:57 - Create more efficiency, not replacements

4:24 - What does it say about the quality of our work if AI is replacing us?

4:55 - Resource: Study by Gartner

6:01 - Personalization influences buyer behavior

6:23 - Resource: Mackenzie Study

6:54 - Lavendar is an email assistant tool

7:25 - Examples of insights that Lavender provides

9:04 - Baird AI is similar to Chat GPT. Provides detailed information about prospects and their companies

9:48 - Examples of insights that Baird AI provides

10:31 - Gong records sales calls and provides insights to uncover risks and winning behaviors

11:16 - 6sense tracks buyer journey to understand interests. This allows more catering to the buyer experience.

13:34 - Diving into the future of AI at Sendoso

15:32 - What is an OP Stack?

18:16 - Optimization

20:33 - Takeaways: How is AI currently being leveraged? How can AI can be leveraged for the future?

21:01 - Concluding Remarks