أفضل بودكاسات SaaS Marketing (2025)

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FYM Ep. 47 - The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused 32:30

7d ago32:30

32:30

In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business. Key Takeaways: 🔹 How Adrienne went from $50K to $2M in funding (without rushing!) 🔹 The leaders…

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#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting) 29:20

10d ago29:20

29:20

Stand out in a competitive market with market intelligence insights. On this episode, we're joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley's market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward an…

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FYM Ep. 46 - Small Team, Big Results: Smart Demand Gen With Tara Robertson at Chili Piper 49:21

16d ago49:21

49:21

In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key Takeaways: 🔹 How lean teams can generate demand efficiently 🔹 AI & the future of lead gen — ChatGPT is now a source for leads! 🔹 M…

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FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action 39:00

21d ago39:00

39:00

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI’s role in the future of customer success …

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FYM Ep. 44 - Navigating Curveballs With Practical Go-To-Market Strategies 38:46

24d ago38:46

38:46

In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges. Discover Go-to-Market strategies, tips for staying profitable, and leadership lessons learned from decades of experience. Joelle and Arti dive into the importance…

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#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA 42:47

25d ago42:47

42:47

Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data h…

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FYM Ep. 43 - Leadership Insights: Scaling With Go-To-Market and Data-Driven Focus 42:36

1M ago42:36

42:36

In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a global analytics leader to its acquisition by dentsu, one of the world’s top media companies. Discover how Feras built systems for su…

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#162 - Why marketing trends won't work for you, with Jodi Norris 8:48

1M ago8:48

8:48

There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will…

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FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert Advice for Founders & Marketers 34:32

1M ago34:32

34:32

In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating cha…

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How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19) 42:31

1M ago42:31

42:31

Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms…

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FYM Ep. 41 - GTM Strategies and Sustainable Marketing 41:39

2M ago41:39

41:39

In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding journey. With two decades of experience at powerhouse brands like The Hershey Company, Susie shares how she uses sustainability storytelling to make an imp…

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#162 - How to think about marketing strategy with Colin Lewis 34:10

2M ago34:10

34:10

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.بقلم Jodi Norris

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FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR Strategies for Success 34:39

2M ago34:39

34:39

Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you …

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S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo 38:57

2M ago38:57

38:57

Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and c…

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The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get 26:18

3M ago26:18

26:18

In this episode of The Get, we highlight key insights from this season of The Get, which is all about the race to reduce risk in CMO recruiting. Host Erica Seidel and her guests delve into the intricacies of how CEOs and CMOs at B2B SaaS companies can make more-informed decisions before saying yes to each other. Whether you’re hiring a CMO or looki…

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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter 11:57

3M ago11:57

11:57

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect…

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S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream 25:48

3M ago25:48

25:48

Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships. Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder r…

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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11

3M ago27:11

27:11

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to…

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S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero 33:27

3M ago33:27

33:27

Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles. Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Ex…

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Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 32:47

4M ago32:47

32:47

On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as imp…

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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity 23:53

4M ago23:53

23:53

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide betw…

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S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator 25:17

4M ago25:17

25:17

Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, indust…

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What CEOs Fear Most When Hiring CMOs 34:23

4M ago34:23

34:23

In this episode of The Get, host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney, Chief Commercial Officer at GoTo and author of The N…

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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50

4M ago23:50

23:50

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting t…

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S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing 24:15

4M ago24:15

24:15

KEY TAKEAWAYS: Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products a…

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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

5M ago26:53

26:53

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…

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S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

5M ago28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…

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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

5M ago1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…

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Is the Candidate with the Perfect Scale-up Experience Actually a Risk? 4:58

5M ago4:58

4:58

In this episode of The Get, host Erica Seidel explores the theme of managing risk in CMO recruitment, specifically cautioning against over-relying on a candidate's experience with a particular scale journey. Erica discusses the potential misconceptions and pitfalls when hiring marketing leaders based on their previous successes in scaling companies…

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Personal Engagement Meets Bold Disruption 41:52

5M ago41:52

41:52

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG …

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S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

5M ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

5M ago31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…

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Startup Marketing Insider: What It Took To Help Build Thriving Startups 27:49

6M ago27:49

27:49

Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic dec…

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What Veteran CMOs Know That First-Timers Don't 44:22

6M ago44:22

44:22

A good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of c…

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Making the Digital Pivot: A New Era in Marketing 31:46

6M ago31:46

31:46

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We …

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S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

6M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

6M ago31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…

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Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 34:45

6M ago34:45

34:45

In this episode of The Get, host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution t…

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S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

6M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

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Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 36:58

7M ago36:58

36:58

The best CEO/CMO matches are ones where, BEFORE day 1, both sides collaboratively, intentionally, and explicitly surface the challenges they will face together and how they will overcome them together. That's not as easy as it sounds, though! In this episode of The Get, host Erica Seidel dives into the complexities of hiring CMOs in B2B SaaS compan…

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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

7M ago32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…

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S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

7M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

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CMO Secrets to Maximize Recruiter & Network Relationships 41:59

7M ago41:59

41:59

In this episode of The Get, host Erica Seidel delves into what it takes to excel at networking and effectively work with recruiters, exploring programmatic ways to engage with professional networks. Erica discusses the best questions candidates ask recruiters and the importance of developing a personal Board of Advisors. She also explains the role …

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