132: Stop Guessing: See What's Working Using UTM Codes

Side Hustle Hero

Do you feel like your marketing efforts are a guessing game?

Enter UTM codes— use simple, free tools that gives you clear answers about what’s working in your marketing and what’s not. In this episode, marketing pro Bonnie Conrad demystifies UTM codes and shows you how to use them to track traffic, engagement, and conversions with precision.

We’ll cover:

• What UTM codes are and how they can reveal where your audience is really hanging out.
• Step-by-step instructions for setting them up with Google’s free Campaign URL Builder.
• Real-life examples of how UTM codes have been used to make data-driven decisions that save time and money.

Be sure to catch the ending wrap up where you’ll hear how I tested UTM codes myself, the glitch I uncovered, and how I fixed it with a little help from AI.

Whether you’re brand-new to analytics or just want to maximize your efforts, this episode will give you practical tools to grow your side hustle smarter, not harder.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/132

Connect with Bonnie:

LinkedIn

UTM Codes, Blog Post by Bonnie

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!