Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager Shiny New Object - A Marketing podcast

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المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/series-2996722">The So What from BCG</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/series-2996722">The So What from BCG</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/series-2996722">The So What from BCG</a></span> podcast artwork

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The So What from BCG

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منذ 3 أياممنذ 3d ago

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This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

Shiny New Object - a Marketing Podcast « »
Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager

منذ عام واحد 28:55

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المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a meditative outlet to embracing improv’s “yes, and” mindset, Luis reveals tools that marketers can use to adapt, innovate, and connect more deeply with their consumers.

… continue reading

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Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager

Shiny New Object - a Marketing Podcast

18 subscribers

published منذ عام واحد

مشاركة

MP3•منزل الحلقة

المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a meditative outlet to embracing improv’s “yes, and” mindset, Luis reveals tools that marketers can use to adapt, innovate, and connect more deeply with their consumers.

… continue reading

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منذ 3 أيام26:21

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Behavioural psyychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.…

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منذ 4 أيام27:48

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27:48

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his varied career.…

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منذ 11 يومًا22:52

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22:52

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…

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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15

منذ 18 يومًا27:15

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What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about how to make it in the industry. Check out Kirk's marketing freebies on heydigitaldoc.com…

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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49

منذ 23 يومًا26:49

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In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she shares why building the Loop brand is her shiny new object.…

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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33

منذ 25 يومًا22:33

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22:33

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off).…

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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37

منذ 5 weeks25:37

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What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he explains his shiny new object and gives us some of his top data driven marketing tips.…

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Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28

منذ 5 weeks23:28

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What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketing Strategy Lead for Delivery across EMEA share his top tips.…

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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00

منذ 6 weeks26:00

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Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…

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Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15

منذ 6 weeks25:15

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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24

منذ 6 weeks26:24

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The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.…

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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40

منذ 7 weeks23:40

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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38

منذ 7 weeks27:38

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27:38

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Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49

منذ 8 weeks18:49

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Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across the business.…

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Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26

منذ 10 weeks21:26

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