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1 Biscuits & Jam Returns on March 4th for Season 6 with The War & Treaty! 1:42
Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe
Manage episode 440377859 series 2440638
When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.
300 حلقات
Manage episode 440377859 series 2440638
When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.
300 حلقات
كل الحلقات
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1 Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21
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1 Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48
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1 Episode 286 / Irina Finerman / Creative Marketing Leader 22:52
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1 Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15
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1 Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49
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1 Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33
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1 Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37
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1 Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28
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1 Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00
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1 Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15
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1 Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24
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1 Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40
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1 Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38
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1 Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49
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1 Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26
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