The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـShiny New Object - a Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k
277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Manage episode 418217151 series 2440638
المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
300 حلقات
مشاركةManage episode 418217151 series 2440638
المحتوى المقدم من Tom Ollerton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Ollerton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
300 حلقات
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Shiny New Object - a Marketing Podcast
1 Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21
26:21 
التشغيل لاحقا 
التشغيل لاحقا 
قوائم 
إعجاب 
احب26:21
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBehavioural psyychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.…
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Shiny New Object - a Marketing Podcast
1 Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48
27:48 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:48
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبLearn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his varied career.…
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Shiny New Object - a Marketing Podcast
1 Episode 286 / Irina Finerman / Creative Marketing Leader 22:52
22:52 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب22:52
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبOur latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…
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Shiny New Object - a Marketing Podcast
1 Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15
27:15 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:15
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about how to make it in the industry. Check out Kirk's marketing freebies on heydigitaldoc.com…
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Shiny New Object - a Marketing Podcast
1 Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49
26:49 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب26:49
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she shares why building the Loop brand is her shiny new object.…
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Shiny New Object - a Marketing Podcast
1 Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33
22:33 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب22:33
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبPepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off).…
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Shiny New Object - a Marketing Podcast
1 Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37
25:37 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب25:37
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he explains his shiny new object and gives us some of his top data driven marketing tips.…
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Shiny New Object - a Marketing Podcast
1 Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28
23:28 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:28
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketing Strategy Lead for Delivery across EMEA share his top tips.…
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Shiny New Object - a Marketing Podcast
1 Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00
26:00 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب26:00
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبDiscover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…
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Shiny New Object - a Marketing Podcast
1 Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15
25:15 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب25:15
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبYour marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack up. Marketing is both a science and an art and she shows us how to embrace both sides to get results.…
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Shiny New Object - a Marketing Podcast
1 Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24
26:24 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب26:24
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThe secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.…
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Shiny New Object - a Marketing Podcast
1 Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40
23:40 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:40
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIf what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.
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Shiny New Object - a Marketing Podcast
1 Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38
27:38 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:38
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبCapital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Shiny New Object - a Marketing Podcast
1 Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49
18:49 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب18:49
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبOur latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across the business.…
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Shiny New Object - a Marketing Podcast
1 Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26
21:26 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب21:26
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,
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Daily Deals
مشابه لـShiny New Object - a Marketing Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
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