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المدونة الصوتية تستحق الاستماع
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1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media
Manage episode 401931234 series 2440638
Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation.
So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Company's Associate Director, GCOE Global Media, tells us that we need to start with getting our house in order, have a rigorous data collection method and governance, before looking at new tech that can enhance the basics.
Find out more on this latest podcast episode.
300 حلقات
Manage episode 401931234 series 2440638
Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation.
So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Company's Associate Director, GCOE Global Media, tells us that we need to start with getting our house in order, have a rigorous data collection method and governance, before looking at new tech that can enhance the basics.
Find out more on this latest podcast episode.
300 حلقات
كل الحلقات
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1 Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21
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1 Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48
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1 Episode 286 / Irina Finerman / Creative Marketing Leader 22:52
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1 Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15
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1 Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49
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1 Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33
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1 Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37
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1 Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28
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1 Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00
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1 Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15
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1 Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24
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1 Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40
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1 Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38
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1 Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49
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1 Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26
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