Shinerunner Ep18 | Dyno-ing the Marketing Mix

Shinerunner Craft Marketing

Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. Mark reveals GT-500’s marketing plan to solve owner “Holley Cam’s” current sales and distribution problem. Listen to how he exploits every ounce of DNA from GT-500 Brewing to its marketing and sales competitive advantage. In this episode you’ll hear how the brewery used marketing research techniques to cut slow moving SKUs and ways to coach up tap room Beer Tenders into Super Sales Ambassadors. He also tackles the “Draft Rotation Nation” trend with examples from the gourmet ice cream industry. This classic case analysis method is created to spur intellectual thought and ideas that will benefit your business model. You’ve been asking for a comprehensive case analysis that peers into today’s toughest industry issues, well here it is. Enjoy!

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