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01 | From Insurance Broker to Fish Boss: RJ Macalanda on Viral Growth, Freedom-First Hustle, and the Nomad Summit Effect
Manage episode 485532154 series 3667849
المحتوى المقدم من Nomad Summit and Team Nomad Summit. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Nomad Summit and Team Nomad Summit أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
RJ Macalanda once sold insurance 80 hours a week – until nodding off at the wheel convinced him to design a life around fishing. In this kickoff episode, he tells Christoph Huebner and Palle Bo how a single Nomad Summit ticket became his launchpad, why TikTok turned him into the go-to consultant for global fishing brands, and the framework he uses to choose work that funds (rather than chains) his adventures. Expect practical runway tactics, “build-in-public” wins, and a reminder that there’s always a bigger fish.
Key takeaways:
- Rock-bottom is optional – but urgency helps. RJ’s near-crash moment lit the fuse that pushed him to act
- Pick a date, build the runway. A firm travel deadline (Nomad Summit Chiang Mai, 2017) forced him to prep finances and skills
- Niche + underserved platform = leverage. Posting daily made him the “TikTok guy” in fishing and netted 100 k followers in four months
- Monetise credibility, not vanity metrics. Viral reach opened doors to premium brand consulting, factory tours, and paid global travel
- Design work around living. Today he maintains a four-hour workweek per client and guards time to fish off-camera
- Community compounds. Returning to Nomad Summit keeps him current, connected, and inspired by peers’ progress
- Who he serves now. Founders, inventors, and big-brand product teams who want social-first growth in outdoor niches
Relevant links:
- Nomad Summit events & tickets – https://nomadsummit.com
- RJ on TikTok (@officialfishboss) – https://www.tiktok.com/@officialfishboss
- RJ’s site – https://officialfishboss.com
- RJ on Instagram (@rj.mac) – https://www.instagram.com/rj.mac/
- Sponsor: Visit Estonia – https://www.e-resident.gov.ee/ and https://www.e-resident.gov.ee/nomadvisa/
- The Radio Vagabond (Palle Bo) – https://theradiovagabond.com/link-tree
- Episode produced by Radioguru – https://radioguru.co.uk
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