The Power of Play: How One Coach is Transforming Conference Education Forever

The Event Innovator Show with Phil Mershon

What if the secret to transforming how creators learn about sponsorships isn't another PowerPoint presentation, but a game?

In this eye-opening episode, sponsorship coach Justin Moore reveals what seven years of landing brand deals taught him about learning. After generating over $5 million through 500+ successful sponsorships, he spotted a fundamental flaw in traditional conference education. Now, he's making his boldest bet yet—investing $20,000 to reimagine how creators learn by turning his entire conference into a game.

You'll discover:

• Why traditional conference formats are failing creators

• How gamification can triple knowledge retention and engagement

• The surprising psychology behind "learning through play"

• A behind-the-scenes look at Sponsored Games, the first-ever gamified creator conference

• Why some of the best business learning happens outside the classroom

Whether you're an event organizer looking to innovate or a creator tired of passive learning experiences, this conversation will challenge everything you thought you knew about professional education.

Plus, Justin shares his candid thoughts on risk-taking, event design, and why sometimes you need to blow up the playbook to serve your audience better.

Ready to discover how play might be the missing ingredient in your next event? Listen now.

Follow Justin here: https://www.sponsormagnet.com/

Learn about this new Book Sponsor Magnet here: https://www.sponsormagnet.com/