The Most Underrated Event Strategy: How Intentional Discomfort Drives 80% Retention Rates

The Event Innovator Show with Phil Mershon

Imagine hosting an event where you ask participants to try on swimsuits together, surf for the first time, or zip-line through a rainforest. Sounds like a recipe for disaster, right? Yet these seemingly uncomfortable moments are exactly what's driving unprecedented client retention rates in the experience economy.

In this eye-opening episode, experience curator Heather Wenninger reveals how she transformed from a stay-at-home mom to building multiple six-figure businesses by mastering the art of intentional discomfort. You'll discover why traditional "comfort first" event planning might be killing your retention rates, and how strategic vulnerability creates lasting transformation that keeps clients coming back for more.

What you'll learn:

• Why pre-event communication is crucial for creating psychological safety

• The "one more nudge" principle that transforms hesitation into breakthrough moments

• How to design experiences that serve both adventure-seekers and quiet reflectors

• The follow-up strategy that turns one-time participants into loyal community members

• Why some events generate $100K+ in additional revenue (and others fall flat)

Whether you're an event planner, business coach, or community builder, this conversation will challenge everything you thought you knew about creating memorable experiences that drive real results.

Perfect for: Event planners, retreat hosts, community builders, business coaches, and anyone interested in creating transformational experiences that drive exceptional retention rates.

Follow Heather: https://www.sweetlemonadephotography.com/